Media Relations: Be Your Own Spokesperson
Media Training: Practical Approaches to Being an Effective Spokesperson
An interview or press conference offers an organization its best chance to make a good impression and to get its message to the public. Media Relations: Be Your Own Spokesperson teaches ways a company, organization or individual can prepare for both welcome and unwelcome media attention. Instruction will be provided on ways to work with the media in various interview situations. Real-life examples and interview practice sessions will be featured.
The program will be led by William Wampler and Kathy Still, both of The University of Virginia’s College at Wise. UVa-Wise operates the SVTDC.
Wampler serves as a Senior Lecturer for UVa-Wise. He also is a member of the General Assembly, representing the 40th District in the Senate of Virginia since 1988.
Kathy Still serves as the assistant director of college relations at UVa-Wise. She previously had worked more than 20 years as a reporter for the Bristol Herald Courier and The Post.
The media training workshop teaches ways a company, organization or individual can prepare for both welcome and unwelcome media attention.
This two day program will also focus on:
- Practical applications such as writing news releases and public service announcements
- Basic interview tips and exercises including telephone interview, individual television interview and press conference format
- New and effectual ways to get a company’s word out to consumers and the public
- Basic information about the media’s role and what that means for companies or organizations today.
Tuition: $299.00
